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January 22, 2009
Missing the point
Slow Pitch is a new product that is the downer version of the Red Bull style energy drink. It contains melatonin, rose hips, and valerian root, all designed to relax the consumer. Its name, color (product and container), and flavor are apparently designed to evoke purple drank, a cocktail made of codeine based cough syrup and grape soda. They apparently are getting some flack for this. I see this as exactly backwards. Rather than glorifying the recreational use of cough medicine and encouraging its unhealthy use, by providing a healthier alternative to the same demographic that consumes purple drank, they are actually making the public safer. Think of the consumer that drinks Coca-Cola instead of taking cocaine.
Posted by OneEyedMan at January 22, 2009 1:46 PM
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